Portal Site
Internet has evolved considerably since its inception when it was used mainly by scientists to share files. From these humble beginnings, the Internet has become home of millions of websites, most of the static pages that were presented with content that rarely or never changed.
Due to the rapid increase in applications of social media sites like blogs and Twitter, Facebook, LinkedIn and MySpace, visitors to your site expecting something more than three years of content. They expect to see new content relevant to build content and form communities.
This article is about changing the old, static Web sites dynamic web portals.
Is this your site copyright since 2007?
Has the experience of landing on a website that was just old? A quick scroll down usually shows the site is several years old. Do not know about you, but my inclination is to click off the site which is usually I do.
A loss of credibility
Why click so fast? A site has not been updated in two or three years is simply lacks credibility. Worse, the company loses its credibility. Web users will not waste time looking at two years old when the contents are not other options.
Leftovers
If your site has not been updated in the last year, basically the leftovers are in the service of the site evaluation. Think about your reaction to the search for a serving of meatloaf year in your refrigerator. The same reaction your site is if the content has not been recently updated.
Why all the old content?
One of the reasons are not as ancient sites, is that several years ago is very expensive to develop a dynamic website. It could cost tens to hundreds of thousands of dollars to develop a dynamic website.
Open Source to the Rescue
Now, with the platforms open source development like Joomla and Wordpress, you can create a dynamic site that your visitors use and reuse in the future.
Your Way Blog of a dynamic site
One of the easiest ways to make your site a dynamic is to add a blog. For consistency, one or two blogs twice a week in less than a year, you can grow your site from a typical, boring five page site to a site with over 50 pages of objections, relevant content. Blogs also demonstrate expertise in their field based its credibility. And through blog comments, your visitors and customers can interact directly with company.
Five other ways to make your site more dynamic and more interesting
1. Change the static present in a content management system (CMS). Joomla and Wordpress are examples of free, open source CMS. Switching to a CMS adding new content as easy as writing e-mail.
2. Add a community forum. Web users today who wish to collaborate with other users. They want to build communities. Once again, Joomla and Wordpress make it easy.
3. Add Twitter and Facebook. Social media is here to stay and is a great tool company. As was the case of recent websites years, customers began to expect to expand their web presence beyond your website. Twitter and Facebook are great ways to interact with current and future customers.
4. Add a basket. If you sell products you can order online, but do not offer this service, expect a drop in income. Add cart purchase and their clients to buy their products exactly when they want.
5. Add the RSS content from other relevant sources. Web Content is now a production of the machine. No need to create all the content. Find the leading experts in their industry and have their blogs on their site.
Take this opportunity to interact with customers
Unlike before, you can interact with its customers through its dynamic website. Visitors to your site are there because they want to be. Give them reasons to stay and return.
Wayne Ergle is the owner of onclickConnect which provides Web Design, Search Engine Optimization and Social Networking services to small businesses. He can be reached at 678-360-7938 or online at http://www.onclickconnect.com
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